Is scrolling outshining clicking?
In the beginning of the internet era, everyone didn’t know about scrolling. There wasn’t a plenty of FAQs or YouTube tutorials to tell you the solution of each and every small/stupid problem. Slides or Top tens were a rage, people had no issue viewing next page and reading internet like books.
But as time went on, the Social media revolution came. People got habitual of scrolling for hours and hours, posts after posts.
They now had no problem to swipe up or down. Indeed many apps have made scrolling an integral part of their apps’ mechanism. Although, it can be confusing whether is it alright to completely get rid of slides? Are Listicles a thing of past? What is the optimum balance between scrolling and pagination? At which level does a visitor gets annoyed scrolling or clicking? In this post, Bizariser will give the answer!
Scrolling: Action of spinning the mouse wheel or swiping up on your touch-pad or touchscreen to read long pages of content. It includes highly detailed articles/blogs embedded immensely with images, info-graphics and tables. The same mechanism is used in various social media platforms: most prominently Facebook and Instagram use the infinite scrolling for their feeds.
Clicking (Slides or Pagination): The structure of content is broken down into parts and displayed as separate interlinked pages. Websites such as Business Insider, WhatCulture or Slideshare heavily pivot upon the usage of slides/pagination for their presentation of content.
Pros and Cons
Everything has its pros and cons. While scrolling is the fashion, pagination or slides is the best option when your content is too long or is a countdown with lots of details about each list item. Now, it’s time to become a bit specific!
Ease of Usage Scrolling is much easier and indeed a natural gesture for people. In comparison, clicking means the user reads the link text, targets its, clicks it, waits for the next page to load and then resume reading.
Pagination can be made easier if the person knows the title of next content or is provided with a scroll bar to allow him/her to navigate with lesser efforts. This solution is not that easy if we see the webmaster’s side; the little bit extra amount of coding makes it difficult.
Overall, scrolling is easier for both visitor and developer as well as a norm due to social media.
Scrolling 1:0 Clicking
Scrolling keeps the reading flow going. The reader can scroll down without being distracted even if there are images or advertisements in between as just a scroll down can get the annoyance aspect away. For pagination, the reading flow breaks at constant intervals. On a brighter side, slides have a slight element of thrill and freshness at constant intervals too. But overall, people prefer to not be bothered at a during their reading flow.
Scrolling 2:0 Clicking
Pagination has a clear advantage over Scrolling in this department. A user can easily navigate through pages to jump to the topics or pages of choice. In scrolling, it is very hard for your visitor to jump on a topic with synonymous ease; they’ll have to scroll through the page, search for the topic, put a considerable amount of brain activity to remember the location of the topic in the long page. Using ‘Page Content’ can help lower the effort yet it does not help to the required extent. Secondly, with different pages, a visitor can bookmark his/her exact location to come back and continue; such gesture is until yet unavailable in the scrolling format.
Scrolling 2:1 Clicking
Digital Marketing and the success of your content marketing strategies heavily depend on the number of visitors. Good traffic cannot be attained without efforts and planning- and for planning you need data. This data helps you pinpoint weak spots, analyze visitors’ behaviour, and ultimately improve your website’s user experience.
Pagination format helps you to get much accurate analytics assistance as you can know about which pages does your visitor stays the most or least. Scrolling format can at best help you with the whole page’s data but it hardly gives
any input to improve upon the weak points within your content.
Scrolling 2:2 Clicking
Relatively, scrolling requires zero amount of programming if you’re using WordPress. For pagination or slides, very negligible amount of efforts are required. Not a major issue, but still scrolling format can be adopted without any consequences or issues by the most amateur content creators. Slides can be a hurdle for beginners and no efforts required is better than some efforts required.
Scrolling 3:2 Clicking
Scrolling is quickly emerging as the best option for webmasters and content creators at both amateurs as well as professional level. It is convenient as there is less amount of backend required, just the WordPress editor, images, fonts, titles and the write-up is ready to be posted.
Although interlinking isn’t a very humongous task, yet most people do not like taking another extra step when they appreciable output can be derived in a simple way. Secondly, the pagination format constantly breaks the momentum of reading which is a huge let down for an enthusiastic reader.
Pagination does allow the usage of footer but scrolling based pages have found a way to place their footer content on the non-scrollable sidebar. Overall, as an easier option, with better user experience and freedom to go into details, scrolling wins this contest.
The only major negative is relative lack of analytics assistance.
So go ahead and scroll down to share the content soon!